It’s safe to say email marketing is having somewhat of a renaissance. Done well, email is still one of the most effective digital channels. The old days of buying in data and doing mass sends is over – welcome to the new era of opted-in email marketing.
Email enables businesses to cut through the noise of the busy digital world. It’s one of the few channels, that enables businesses to communicate directly with their audience, to deliver tailored messages – wherever they go.
Most importantly, successful email marketing campaigns can result in huge returns, bringing in £44 for every £1 spent.