Digital PR – also known as ‘Online PR’ – is all about earning online media coverage by distributing your content to receptive journalists and bloggers. The content could be articles or news releases, videos, infographics, surveys and reports.
In some ways, Digital PR is similar to traditional PR. From the point of view of securing media coverage and boosting awareness of your brand, their aims are virtually the same.
Where online and offline PR differ, however, is in the increased exposure that Digital PR generates via backlinks to your web pages from online publicity, information or news. As a result, your content will be seen by a greater number of people, and the links will improve your SEO and search engine rankings.