Digital Heads provide B2B brand marketing services across a range of business sectors

Branding Agency Manchester

With the branding and brand management skills of Digital Heads, we will make sure your company stands out from the crowd.  Effective branding should create positive associations in the minds of your customers that includes all aspects of your company.

We draw upon tried and tested marketing and design techniques to achieve a consistency of image in both your corporate and product branding.  Our starting point is to establish a distinctive corporate identity that can be extended to all corners of your business.

This includes everything from your company website to direct marketing and advertising, brochures, staff uniforms, vehicle livery and so on.  Branding is too important to leave it to chance.  With a structured approach to brand development, your company will have a brighter future.

Brand Strategy

First off… we build an understanding of your business, your customers – and your competitors!  From initial discussions, we find out how you want to take things forward.  Branding is definitely not an exact science, but every company – including yours – will have its own brand personality.  Our job is to interpret your brief… creatively, methodically and effectively.

Initial ideas are crafted and presented as a selection of creative concepts for your approval.  This is usually a step-by-step process where ideas are set in a business context to evaluate their viability.  All the while, we ensure that our work aligns with your original brief.  It’s important that our concepts have ‘legs’.  In other words, the creative solutions must be versatile enough to work across all marketing applications.

Strategic Branding agency manchester
brand naming, logo design and identity

Brand Naming and Identity

In B2B brand naming, it makes sense to focus on the benefits and technical aspects of the product, service or company being named.  As the naming process evolves, we always check whether the name is legally available.

Working to your brief, a good starting point is to generate a lot of ideas, including competitors’ names you like or ‘themes’ that reflect your brand values.  We can then create a shortlist and present each name to your team in a similar visual format.

Once the name has been decided, we set to work on the key design elements of your corporate and brand identities.  A choice of logos will be submitted for your approval before developing a coherent identity using the colours and typefaces that best project your corporate image.

Tailored Guidelines for Branding Success

Digital Heads are mindful of the fact that branding needs a certain level of guidance to retain the coherence and promise it had at the outset.  For your peace of mind, we will provide you with tailored guidelines that cover the details that are important to you.

We like to keep things informal so everyone feels comfortable with the suggestions we make.  What matters is that these guidelines will introduce time-saving clarity to a process which relies for its effectiveness on ‘standardised excellence’ across all aspects of your business.

Very often, branding can ‘fail by accident’ simply because no-one is responsible for making sure that things like your logo, design details and copy are consistent.  Armed with our brand guidelines, you can avoid that happening.

brand guidelines and tone of voice document

Looking for a Branding Agency Manchester?

We’d love to help! Learn more about our Branding Services – call us today (0161) 706 0359